Why Xentral allows 3Bears to be scaled as an ERP system for food & E-Commerce
Fast growth requires a powerful ERP structure
3Bears, a rising star in oat heaven, grew rapidly - not least due to their appearance in the “Höhle der Löwen”. However, the scaling business also brought with it increasing demands on IT and processes. Manual administrative costs, fragmented data structures and a lack of central control made national and international growth significantly more difficult.
To overcome these growth barriers, 3Bears decided to introduce Xentral; with ruhrdot. as a strategic implementation partner for an integrated ERP system for E-Commerce and fulfillment.

ERP E-Commerce & fulfillment: harmonize processes, enable scaling
Before the introduction of Xentral, warehouse, shop and B2B business management was spread across various systems. The result: error-prone inventory data, delayed deliveries and dissatisfied customers - particularly in international shipping and in B2B business with food retailers.
Process chaos in multi-channel
Different systems for shops, warehouses, marketplaces and B2B created double data maintenance and media breaks.
Lack of inventory accuracy
Warehouse data was not synchronized, resulting in bottlenecks and incorrect shipping reports.
Manual order entry
Dealer orders via fax or e-mail had to be transferred manually.
No central control
Processes ran in isolation, scalability and control were barely possible.
Conflict of goals between B2C & B2B
Grocery retailers had different requirements than the Shopify store, the system could barely represent both.

Xentral ERP Solution: Streamlined Processes, Efficient Shipping, Enhanced Scalability
With the new Xental solution, 3Bears was able to consolidate and digitize its entire business processes and make them fit for international trade.
Central database
Uniform master data maintenance in Xentral - fully synchronized with shops & marketplaces.
B2B automation through EDI
Dealer orders flow automatically and error-free into the system.
Smooth shipping
Real-time inventory management and automated shipping notifications prevent delays.
Optimized fulfillment via 3PL
External fulfillment is managed directly via Xentral - including clear order picking.
OCR & automation
Fax orders are processed automatically - no more manual typing.
