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2024
Founded
Coffee solutions
Sustainable
Bocholt
Head Office
Impact
Start - Up
< 5
Employees
Initial Situation

Why Odoo is essential as an ERP system for sustainable D2C brands

Growth requires structure - from bean to subscription

Gutn Kaffee sells high-quality, socially sustainable coffee, directly, transparently and impact-oriented. But with growing success, the previous structures reached their limits. Everyday operations were characterized by manual processes, particularly in purchasing, sales and subscription management. The result: a high expenditure of time, lack of transparency and limited scalability. In order to make sales more efficient and at the same time ensure traceability, Gutn Kaffee decided to switch to Odoo ERP - with ruhrdot as implementation partner

A man in front of a roaster
Challenges

Automate D2C processes and ensure traceability

Manual processes were spread over isolated solutions: supplier data was maintained decentrally, subscription processes had to be initiated individually, and systematic tracing of batches was not guaranteed.

Decentralized supplier data
Purchasing decisions were not based on data - transparency and efficiency suffered.

Manual subscription management
Recurring orders had to be processed manually: prone to errors and time-consuming.

No seamless batch tracking
There was no central system for mapping the product paths.

Isolated processes
Purchasing, sales and logistics worked without a common database.

Lack of scalability
New products or distribution channels could hardly be systemically integrated.

Photo of a pack of Gutn coffee
Added values

ERP automation with Odoo for sustainable D2C brands

With Odoo, Gutn Kaffee was not only able to digitize its processes, but also create real operational relief: without sacrificing quality or impact.

Fully automated subscription processes
Recurring orders run reliably in the background.

Central master data structure
Consistency in purchasing and sales through a common data source.

Complete traceability
Every bean is documented: for maximum product safety and transparency.

Error reduction & time savings
Automated routines replace manual intervention.

Scalable IT structure
Odoo grows with you, whether it's new products, partners or sales channels.

Photo of a person with good coffee
Solution

We solve these problems.

Digital transformation for businesses

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Supplier & master data management

Uniform database for purchasing, article maintenance and supplier communication

Automated subscription management

Recurring orders are system-supported - without manual initiation

Processing processes for B2B & B2C

Processing of both customer groups via a central structure - including order and shipping management

Batches can be traced along the supply chain

Each batch can be seamlessly traced from point of origin to delivery

Batches can be traced along the supply chain

Each batch can be seamlessly traced from point of origin to delivery

Batches can be traced along the supply chain

Each batch can be seamlessly traced from point of origin to delivery

Iterative implementation & training

Step-by-step rollout including targeted training for sustainable system use

Iterative implementation & training

Step-by-step rollout including targeted training for sustainable system use

Iterative implementation & training

Step-by-step rollout including targeted training for sustainable system use

“The introduction of Odoo was a real game changer for us. We finally have all processes, from customer inquiries to impact evaluation, in one system. This not only saves time, but also creates transparency and scalability. The collaboration was uncomplicated, solution-oriented and on equal footing. ”

Taurean Williams
Gründer

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Conclusion

With Odoo ERP to digital excellence in sustainable coffee sales

Digital processes for sustainable success

With the introduction of Odoo ERP, Gutn Kaffee was able to make its purchasing, sales and subscription processes more efficient and ensure batch traceability. Automating these core processes ensures greater transparency, fewer errors and a future-proof ERP structure.

Photo by Gutn Kaffee

Enough of manual processes?

We automate for business growth.

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We see ourselves as a full-service provider for Xentral and Odoo ERP software. As an official Xentral and Odoo Silver Partner, you can expect the following services from us:

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