Why Odoo is essential as an ERP system for sustainable D2C brands
Growth requires structure - from bean to subscription
Gutn Kaffee sells high-quality, socially sustainable coffee, directly, transparently and impact-oriented. But with growing success, the previous structures reached their limits. Everyday operations were characterized by manual processes, particularly in purchasing, sales and subscription management. The result: a high expenditure of time, lack of transparency and limited scalability. In order to make sales more efficient and at the same time ensure traceability, Gutn Kaffee decided to switch to Odoo ERP - with ruhrdot as implementation partner

Automate D2C processes and ensure traceability
Manual processes were spread over isolated solutions: supplier data was maintained decentrally, subscription processes had to be initiated individually, and systematic tracing of batches was not guaranteed.
Decentralized supplier data
Purchasing decisions were not based on data - transparency and efficiency suffered.
Manual subscription management
Recurring orders had to be processed manually: prone to errors and time-consuming.
No seamless batch tracking
There was no central system for mapping the product paths.
Isolated processes
Purchasing, sales and logistics worked without a common database.
Lack of scalability
New products or distribution channels could hardly be systemically integrated.

ERP automation with Odoo for sustainable D2C brands
With Odoo, Gutn Kaffee was not only able to digitize its processes, but also create real operational relief: without sacrificing quality or impact.
Fully automated subscription processes
Recurring orders run reliably in the background.
Central master data structure
Consistency in purchasing and sales through a common data source.
Complete traceability
Every bean is documented: for maximum product safety and transparency.
Error reduction & time savings
Automated routines replace manual intervention.
Scalable IT structure
Odoo grows with you, whether it's new products, partners or sales channels.



















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