Why an ERP system became decisive for the sustainable fashion company
Decentralized structures slow down growth
Within just a few years, MYMARINI has grown from a small label for sustainable swimwear to an established brand across Europe. With our own online shops, a flagship store and a broad dealer network, managing inventory, orders and logistics processes has become increasingly complex. New challenges in system architecture arose and hindered growth. In particular, there was no comprehensive platform that represents orders, warehouses, marketplaces and POS in a consistent structure. In order to be able to scale efficiently in the long term, MYMARINI needed a future-proof ERP solution: Xentral.
Central inventory management and Shopify POS integration with Xentral ERP
MYMARINI started with a single online shop, but with growing success, new channels were added. Logistics was centralized, sales expanded to B2B. The decentralized structure reached its limits: different systems, redundant processes and missing interfaces led to bottlenecks and sources of error.
Lack of centralization
Sales channels, inventories and orders were not managed together. Data flows were asynchronous.
Unconnected sales channels
Online shops, marketplaces and stationary stores worked in isolation from each other, without real-time synchronization.
Inefficient logistics processes
Label printing, warehouse management and shipping processing had to be handled manually.
No uniform database
Reporting, demand planning, and availability displays suffered from inconsistent data.
Lack of marketplace integration
Platforms such as Avocado Store could not be connected directly: processes had to take detours.
Automation with Xentral - clear workflows for sustainable E-Commerce models
With the introduction of Xentral, MYMARINI was able to resolve numerous bottlenecks and automate central business processes. The new structure provides transparency, scalability and efficiency, from ordering to delivery.
Central inventory management
All sales channels - shops, marketplaces, retail - access the same database.
Automated processes
Order and billing processes are consistently system-supported.
Optimized logistics
Netstock precisely controls requirements, shipping documents and inventory movements.
Flexible marketplace connection
Platforms can be individually integrated via APIs such as Avocado Store.
Scalable process design
B2B and B2C sales run in a uniform setup - efficient, maintainable, future-proof.
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