Why a new ERP system was crucial for the fashion company
From many processes to a network
With the expansion into the B2B business, Hey Marly's existing systems were no longer sufficient. The processes had to be more intelligent and automated. A new ERP system for fashion companies was introduced. The biggest challenge was to seamlessly connect Shopify with Odoo so that orders could be automatically imported, shipping data processed in real time and adjusted retrospectively. Cooperation with fulfillment partner Alaiko should also be improved through a direct interface connection in order to guarantee continuous transfer of deliveries and avoid bottlenecks.
Create scalable processes and fulfillment connectivity with Odoo ERP
Lack of automation in B2B
Orders had to be exported manually from Shopify and inventories had to be reconciled manually. The processes were not designed for wholesalers.
High administrative costs
Returns, invoices and support requests were processed without a systematic link: the connection to fulfillment service providers in particular was inefficient.
Asynchronous data flows
The historically developed system architecture caused breaks in processes and was not scalable.
Complexity through sales partner growth
With every new B2B relationship, operational complexity increased significantly.
Lack of integration of both channels
B2C was efficient, but B2B needed a new foundation - Odoo ERP should bring both worlds together.
Process automation with Odoo & scalable ERP for E-Commerce
Process automation with Odoo - for efficiency at all levels
Automated fulfillment
Faster order processing by connecting Shopify, Odoo and Alaiko.
Mitigate errors
Accurate inventory management, automated returns and billing processes.
Real-Time Synchronization
Continuous data flows without breaks.
Scalability
The system landscape can be expanded and grown at any time.
Relief for the team
Manual reconciliations are almost completely eliminated.
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