TikTok shop boom hits manual processes
Manual processes limit growth
Between May and July 2025, LSQ24 processed 42,452 orders. All processes were completely manual: Delivery notes had to be sorted by hand, packages scanned individually and addresses checked. Cancellations were often only correctly recorded after several days. These processes led to delays, a high error rate and heavy customer service costs. New customers could not be optimally supported as the team was heavily utilized due to manual work. In comparison, without ERP, the processing time for >3000 orders in December 2024 was 77 hours.
Reduce errors, increase efficiency
Increasing order volume
The rapid growth of the TikTok shop meant that previous manual processes were reaching their limits. Without automation, it was hardly possible to process the increasing number of orders efficiently.
Erroneous orders
Manual processes led to errors when packing, addresses, or shipping. Each faulty order generated additional costs in customer service and could jeopardize the trust of new customers.
Late cancellations
In some cases, cancellations were only correctly recorded after several days, as processing was manual and time-consuming. This delayed the dispatch of further orders and increased complexity in the warehouse.
High support costs
Incorrect orders and late cancellations led to significantly more customer inquiries, which meant that the team was heavily loaded. This slowed down the shop's efficiency and scalability.
Limited resources
Despite increasing order figures, LSQ24 was unable to employ an unlimited number of employees. The solution therefore needed to increase efficiency and reduce errors without increasing the number of employees.
Process automation with Xentral & scalable ERP for the TikTok shop
Process automation with Xentral — for efficient order processing at all levels
Automated fulfillment:
Faster processing of TikTok orders through automatic pick lists, storage routes and label printing.
Mitigation of errors:
Lower error rate thanks to barcode scanning and the four-eye principle when packing.
Real time synchronization:
Inventory is instantly updated between TikTok, Shopify, and Xentral: excluding overselling.
scalability:
Even with increasing order numbers, the system remains stable and efficient: In October 2025, >15,000 orders were processed in 17 hours; previously, >3,000 orders required 77 hours in December 2024: an increase in efficiency of 370%.
Relief for the team:
Manual work is almost completely eliminated, allowing employees to concentrate on more important tasks.
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