Specialized solutions for luxury items

Embracing Multichannel Success with Xentral for Jewelry Companies

How does a systematic approach benefit jewelry?

Jewelry maker

+5,000

Products

International shops

Real time

Analysis of stocks

DATEV

Exportation

Automated

Fulfillment

Overview

Customer:

Jewelry maker

Industry:

E-Commerce

Technologies & Systems used:

Xentral

Shopify

Services & Modules:

Shopify connectivity

DATEV connection

3PL connection

Initial Situation

Why Xentral ERP is the Ideal Solution for Jewelry Makers with Shopify Integration

From offline strength to online scaling
‍
An established premium jewelry manufacturer was strongly positioned in stationary retail for decades. But the steady growth in the digital sector posed new requirements: Several Shopify shops, complex item master data, an external logistics partner and growing customer requirements required an ERP system that seamlessly links all of these components. With Xentral ERP, the company opted for a flexible solution; implemented by ruhrdot. as an implementation partner.

Challenges

ERP Solutions for E-commerce and Fulfillment in the Jewelry Industry

With over 5,000 unique items and six Shopify stores, the focus was on the following requirements:

Manual data maintenance
The existing system was designed for stationary sales, not for E-Commerce.

Shopify integration
Orders, product data and inventories had to be synchronized, across national borders.

3PL connection
Shipping and return processes should automatically communicate with the external logistics partner.

Analysis & reporting
Individual SQL reports were necessary to make product ranges, inventory movements and sales data transparent.

DATEV compatibility
Accounting required a precisely coordinated DATEV export.

Internationalization
An external provider such as Global-E should be involved to enable international sales.

The goal was clear: a holistically integrated ERP for product data, E-Commerce and logistics.

‍

Added values

Xentral for Jewelry Brands – Streamlined E-Commerce Growth

With the new ERP system, several key added values could be achieved:

Central product data management
Uniformly maintained article information with automatic distribution to all target systems.

Multi-brand management
Shopify stores for different countries and brand strands can be coordinated centrally: scalable and low-maintenance.

More efficient order processing
Automated warehouse and price updates enable smooth order processing without media breaks.

Future-proof architecture
Individual interfaces and scalable processes make Xentral a viable platform for further growth.

Better decisions through reporting
Individual SQL evaluations make inventory turnover, top sellers and performance data visible - in real time.

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Solution

We solve these problems.

Digital transformation for businesses

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Structured master data management

Automated management of over 5,000 jewelry items with material and size attributes - synchronized with all target systems

Shopify integration (6 stores)

Real-time synchronization of orders, customer data and inventory levels - including Global-E for international checkout

Custom SQL Reporting & DATEV Export

Tailored reports on sales, inventory status & order history; complete, individualized DATEV export

3PL connection & return process

Integration of the Logistics Partner with Automatic Inventory and Shipping Reporting as Well as Dynamic Return Forms

Refund automation

Refund processes for returns are automated - including delivery note modification and customer notification

Conclusion

Growth through structure - with Xentral ERP for the jewelry industry

Future-proof with Xentral

‍By introducing Xentral ERP, the company was able to bundle, automate and adapt its complex product, shop and logistics structures to digital trade. The seamless integration of Shopify stores, automated fulfillment via 3PL and tailor-made reporting form the backbone of the scaling E-Commerce business today.

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Related services

We see ourselves as a full-service provider for Xentral and Odoo ERP software. As an official Xentral and Odoo Silver Partner, you can expect the following services from us: