Why Odoo ERP is the right platform for multi-brand E-Commerce with Shopify
Seven shops, no system
As a broad-based publishing group with multiple brands, media types and sales channels, the Ganske publishing group needed a scalable ERP infrastructure to efficiently coordinate eCommerce, logistics and invoicing. Particularly challenging: the integration of eight multilingual Shopify online stores, several logistics partners and central product information management (PIM). The goal was uniform, digital management, with Odoo ERP as the backbone and ruhrdot. as an implementation partner.
Multi-shop management, automated logistics and PIM synchronization in one ERP system
Before the introduction of Odoo, many processes were decentralized, manual and with a great deal of additional effort - from article master data to inventory management to preparatory accounting.
System chaos
Product data was maintained in several systems: inconsistently and prone to errors.
Delayed data maintenance
Inconsistent inventory and pricing data led to oversales and customer complaints.
No central product data source
Without integrated PIM, actions and metadata were not consistently available.
Manual accounting
Sales data had to be prepared individually for each system.
Disconnected logistics
Several 3PLs without automated inventory reconciliation caused queries and delays.
Odoo ERP for media companies - multi-channel capable, automated and structured
With the introduction of Odoo, the Ganske publishing group was able to centralize all digital business processes: from PIM to Shopify to shipping.
Efficient multi-brand management
Management of all brands, teams and sales channels in one system.
Shopify integration without media breaks
All orders, stocks and prices run consistently, across 7 shops.
Saving time in accounting
Automatic export of sales data; no need for manual processing anymore.
Smooth fulfillment
Connecting external logisticians with live inventory reconciliation & status reports.
Central product data management
Thanks to the PIM system, all product information in every shop is identical and up to date.
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